beth53

**Lesson Plan for PoST Class**
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8-8:10 am || Introduction || || 8:10-8:30 am || Celebrating A Birthday With Social Technology || PPT Slides || 8:30-8:40 am || Spread Happy Birthday Message/Art of Re-tweet || Directions on Slide http://beth.typepad.com/beths_blog/retweet.html http://bit.ly/beth53 || 8:40-9:00 am || Learning Loops: Real Time Tracking and Reflection || PPT Slides || 9:00-9:10 am || Eating Chocolate Exercise Reflection on Chocolate || Candy Timer (BK iPhone) || 9:10-9:20 am || Review your Tweet/Re-Tweet Reflect on improving it || Directions on Slide Go to @ sign || 9:20-9:30 am || Review the #beth53 stream What patterns do you see? || Go to [] If down – use Twitter Search || 9:30-9:45 am || Collaborative Goals/Success Metrics || Jennifer ||
 * Time** ||
 * Points** ||
 * URL/Content/Materials** ||
 * URL/Content/Materials** ||
 * 1) beth53

Lesson Plan: [|How I'm Celebrating My 53rd Birthday] The [|Birthday Cause on Facebook] The Call To Action: [][| The Art of Retweeting] [|Birthday Wishes From Cambodia] [|American Cancer Society Birthday Movement]
 * Posts**


 * Links and Resources**

Beth's Birthday Campaigns


 * [|Beth 5.0] User-Generated Flickr Birthday Card Contest: For my 50th birthday, held a contest where friends got to remix embarrassing photos of me into a 50th Birthday Card on Flickr. I donated $50 to the winner's charity. Psychological underpinning: Fun. Metric: Content created. (2007)
 * Beth's 51st Birthday: This was part of an overall campaign for the America's Giving Challenge in 2008 for the Sharing Foundation that raised over $50,000. Psychological underpinning: curiosity. Metric: Click thrus. (2008)
 * [|Beth's 52nd Birthday]: This was campaign that used Facebook Causes and the Birthday wish feature and a matching donation. Psychological underpinning: public humiliation. Metric: Dollars and recruitment. (2009)

[|Donating Makes You Feel Good] [|Eating Chocolate Makes You Feel Good]
 * Psychological Goals**

Dan Zarrella's "[|The Art and Science of Retweet]" or this [|article].
 * Retweeting**

[|Slideshow/links to Armano's article] Social Media Listening Wiki [|Measuring Success of Your Social Media]
 * Listen, Learn, and Adapt**

Sean Power and Alistair Croll, [|Communilytics] [|What the Hashtag: Beth53] [|Twitanalyzer] [|Bit.ly]
 * Metrics/Tools**