summary


 * Case Study Summary**


 * Objective**


 * To win first place for Global Causes in the America's Giving Challenge Contest
 * To generate insights and learnings about how to implement personal, socially networked campaigns
 * To continue to build a community of people who care about supporting Cambodian orphans and want to continue donating to the Sharing Foundation


 * Tell what you actually did**


 * Got input from community at the beginning of the campaign
 * Described the campaign in personal terms, not organizational biolerplate
 * Story telling strategy that focused the impact of the Sharing Foundation's programs on one child, how participants in the campaign helped, and learnings about how to use these tools
 * Used networking weaving techniques of relationship building, rewards, and reciprocity to encourage participants to donate, spread the word, and evangelize for the cause
 * Used humor, fun, urgency, and the competitive spirit in the messaging to activate a networked effect
 * Leverage friends and networks on social networking and social media sites as well as personal networks to involve in the campaign.
 * Thanked people in ways that linked them to the organization and/or extended relationship building


 * Define how you overcame challenges**


 * Lack of paypal integration in the donation widget. This prevented some people from donated.
 * Lack of access to metrics generated by the donation widget. This would have helped with more campaign fine-tuning on where to focus my time
 * Had initially set up a Facebook Cause, but discovered some of the features did not support network weaving activities and needed to direct all contributions to the widget in order to win the contest.
 * Donor fatigue. This happened if I over messaged the call to action with a lot of urgency, especially on Twitter. During the middle point of the campaign, I adjusted the pacing and only used urgency when it we needed to regain a lead.
 * Lack of access to names of donors. This prevented from doing some rewarding and also contributed to asking people twice which is not nice to do.


 * Tell what the costs were**


 * This was an all volunteer effort on my part and the many people who helped me.
 * I spent 1-3 hours per day on this, but integrated it into my regular blogging activity. The last two days I devoted way more time to the effort.


 * Measurable results**


 * We raised $43,000 from 1,829 people
 * We received $51,000 in prize money
 * There were many intangibles