Beth's 53rd Birthday Party

Lesson Plan for PoST Class




Time
Points
URL/Content/Materials
8-8:10 am
Introduction

8:10-8:30 am
Celebrating A Birthday With Social Technology
PPT Slides
8:30-8:40 am
Spread Happy Birthday Message/Art of Re-tweet
Directions on Slide
http://beth.typepad.com/beths_blog/retweet.html
#beth53
http://bit.ly/beth53
8:40-9:00 am
Learning Loops: Real Time Tracking and Reflection
PPT Slides
9:00-9:10 am
Eating Chocolate Exercise
Reflection on Chocolate
Candy
Timer (BK iPhone)
9:10-9:20 am
Review your Tweet/Re-Tweet
Reflect on improving it
Directions on Slide
Go to @ sign
9:20-9:30 am
Review the #beth53 stream
What patterns do you see?
Go to http://wthashtag.com/Beth53
If down – use Twitter Search
9:30-9:45 am
Collaborative Goals/Success Metrics
Jennifer

Posts
Lesson Plan: How I'm Celebrating My 53rd Birthday
The Birthday Cause on Facebook
The Call To Action: http://bit.ly/beth53The Art of Retweeting
Birthday Wishes From Cambodia
American Cancer Society Birthday Movement


Links and Resources

Beth's Birthday Campaigns

  • Beth 5.0 User-Generated Flickr Birthday Card Contest: For my 50th birthday, held a contest where friends got to remix embarrassing photos of me into a 50th Birthday Card on Flickr. I donated $50 to the winner's charity. Psychological underpinning: Fun. Metric: Content created. (2007)
  • Beth's 51st Birthday: This was part of an overall campaign for the America's Giving Challenge in 2008 for the Sharing Foundation that raised over $50,000. Psychological underpinning: curiosity. Metric: Click thrus. (2008)
  • Beth's 52nd Birthday: This was campaign that used Facebook Causes and the Birthday wish feature and a matching donation. Psychological underpinning: public humiliation. Metric: Dollars and recruitment. (2009)

Psychological Goals
Donating Makes You Feel Good
Eating Chocolate Makes You Feel Good

Retweeting
Dan Zarrella's "The Art and Science of Retweet" or this article.

Listen, Learn, and Adapt
Slideshow/links to Armano's article
Social Media Listening Wiki
Measuring Success of Your Social Media

Metrics/Tools
Sean Power and Alistair Croll, Communilytics
What the Hashtag: Beth53
Twitanalyzer
Bit.ly