Campaigns



Leng Sopharath Says Thank You

1. Leng Sopharath Campaign Description

Description
Goal was to raise $750 to cover the cost of one year college tuition for Cambodian orphan, Leng Sopharath, that would change her life and lift her out of poverty.

Date:
November 15-30, 2006

Dollars Raised:
$880

Donors:
29 - all readers of my blog or professional contacts

Strategy:
I wrote a guest blog post on a colleague's blog to get input. This was the first time I had used my online presence to raise money for charity and the first time that I asked work colleagues to give money. I wrote blog posts that told stories about Leng's life, included excerpts of her letters to us, and lots of photos. Created campaign video with kids emptying out piggy bank to help for YouTube. I asked bloggers to repost the widget on their side-bar, twenty of them did. I wrote thank you notes on my blog when people donated. I hand picked colleagues to approach - only ask those who knew about my kids. I solicited people via email and Skype.

Case Study: Widgetfundraising.org

2. Yahoo/Network for Good Charity Badge Contest

Description
This was the first fundraising contest I entered. The first place winner with the most unique donors would win $50,000 for their charity. Our goal was to be in first place.

Date:
December 8-31, 2006

Dollars Raised:
$53,000 plus $50,000 from Yahoo in matching funds

Donors:
753 - a combination of my network and Sharing Foundation board members/volunteer networks

Strategy:
I was the social media strategy component and used all of the techniques in the first campaign, but actively approach a larger number of people in my personal network and asked them to solicit their networks. Having a live leader board showing the top winners during the campaign was very motivating. I organized a group of 20 board members and volunteers from the Sharing Foundation who solicited their personal networks - family, friends, community groups, churches, and other social connections. Sharing Foundation volunteers mostly used email and face-to-face or phone. We also brought laptops to holiday parties, etc.

Documentation:
TechSoup Article About Widget Fundraising Campaigns
http://www.techsoup.org/learningcenter/funding/page6666.cfm

Some notes about my Yahoo $100,000 Campaign
http://beth.typepad.com/beths_blog/2007/01/all_my_widget_f.html

My lessons learned from personal fundraising - it's like jumping into cold water
http://www.flickr.com/photos/cambodia4kidsorg/397202450/in/set-72157594547552078/

An interview with me about the Yahoo Campaign
http://www.podnosh.com/blog/2007/01/27/podcast-beth-kanter-on-online-fundraising-plus-widgets-and-a-simple-pdf-guide/

3. Cambodian Bloggers Summit

Description
Invited to give a keynote and teach web2.0 workshops at the first Cambodian bloggers conference in Cambodia. They didn't have money. I launched a campaign to raise money to sponsor the conference, cost of video cameras, and travel. ChipIn provided a matching grant of up to $2,000. I also got 300 in-kind t-shirts donated from over 20 different organizations and companies.

Date
July 30, 2007 - August 10, 2007

Dollars Raised
$4,140

Donors
58

Strategy
I launched this campaign at the end of a face-to-face presentation at BlogHer and informally through other panelists on a different panel. I primarily used my blog and email, targeting people who had a specific interest in technology in developing countries or Cambodia. It was very slow going until I incorporated twitter. The word spread rapidly on twitter and got donations from people I didn't know who were solicited or read about from other twitter users.

Case Study
Lessons Learned
Cambodian Bloggers Summit Wiki



4. Leng Sopharath - Year 2 College Tuition

Description.
Wanted to raise $1,000 for Leng Sopharath's her junior year in college. Raised $1,200 in less than 24 hours, so raised an additional $1,00 to send another kid to college.

Date
October 17-19, 2007

Dollars Raised
$2,000

Donors
81

Strategy
Blog and on Twitter, primarily with the help of Chris Brogan and his network

Case Study
Raising $1,000 on Twitter in less than 24 hours
Sending Two To Cambodian Kids To College


5. America's Giving Challenge

Description
Contest where the winner who got the largest number of donors received $50,000 prize money.

Date
December 21-January 31, 2008

Dollars Raised:
$43,000, plus $50,000 Prize Money. In addition, another $30,000 was raised from our fundraising page on Global Giving.

Donors
1746

Strategy
Multi-Channel campaign with a large on the ground volunteer network

Case Study
Giving Good Poke

6. Gnomedex

Description
Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle.

Date
August 25, 2008

Dollars Raised:
Raise $2,657 to cover the costs of college tuition for Leng Sopharath, an orphan in Cambodia in just 90 minutes. By the end of the conference, the total had climbed to $3,774.

Donors
128

Case Study
How Long Does It Take for 250 Super Connected Geeks To Raise $2,500?
Reflection and Analysis Gnomedex Real Time Fundraising Experiment


7. 52nd Birthday Campaign

Description
Experiment with Facebook Causes recently launched birthday applications

Date
December 27-January 11

Dollars Raised
$6255

Donors
161

Case Study
Thank you for the Best Birthday Ever. We sent 625 Cambodian Youngsters to School
Five Things I Learned About Facebook Birthday Causes
Help Send A Cambodian Youngster To School for 10 Dollar Donation